Kings Quarter continues hot Hobart housing streak – First stage sold out 12 months ahead of schedule

30 September 2021 | Kings Quarter

Greater Hobart house sales are showing no signs of slowing down, with the first stage of homes in a new residential community in Kingston selling out 12 months ahead of schedule.


Traders In Purple Development Director Jennifer Cooper said the demand for new houses from a diverse group of buyer profiles was a huge vote of confidence in the Greater Hobart property market and broader Tasmanian economy.


“Put simply we’ve been overwhelmed by the levels of interest and the rate of sales, but in a good way,” Ms Cooper said.


“Since we started construction earlier this year, the level of enquiry has been extremely strong. We have had to bring forward each subsequent stage to cater for the levels of demand.


“We’ve even had multiple buyers purchase two properties – one for themselves, and one for a loved one such as an older parent, or one to rent out.


“The properties have appealed to a very diverse buyer cross-section, ranging from local downsizers moving from Kingston and its surrounding suburbs who have been attracted by the ‘downsize, not downgrade’ value proposition we offer.


“We’ve also seen many first home buyers take the opportunity to enter the market with a premium new home close to town, which in the context of the broader Tasmanian market is now a viable option.


“Other major buyer groups for the first stage have included what we call ‘hybrid investors’ from interstate, or those who purchase the home to initially rent-out, with the plan to move to Tasmania and move in themselves later down the track.”


The $300 million Kings Quarter master planned precinct is a partnership between the Kingborough Council and developers Traders In Purple. Future stages to be released in the lifestyle destination include apartments, retail and commercial elements.

For more information on Kings Quarter and its future stages, visit


About Traders In Purple

With a reputation for the highest ethical standards, passion and excellence, Traders In Purple is a national property group with a difference. Their portfolio spans a diverse spectrum of projects including masterplan communities, apartments and mixed-use precincts and hotels. For over 20 years’, the company has an impressive record and their $3 billion dollar pipeline and 100% project completion stand as testament to their success in creating communities that complement and enhance their surroundings.


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Privacy Policy

Traders in Purple commitment to privacy

Traders in Purple Pty Ltd (ACN 162 126 721) (Traders in Purple) is committed to managing personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and in accordance with other applicable privacy laws. This document sets out our policies for managing your personal information and is referred to as our Privacy Policy. In this Privacy Policy, "we" and "us" refers to Traders in Purple and "you" refers to any individual about whom we collect personal information.

About Traders in Purple

Traders in Purple is a private urban development company that sets out to create developments that have a positive, enduring impact on the local community and enhance their environment.

What information does Traders in Purple collect about you?

When you enquire about our properties or developments, a record is made which includes your personal information.

The type of personal information that we collect will vary depending on the circumstances of collection and the kind of service that you request from us, but will typically include:

Traders in Purple may collect personal information about other individuals. This includes members of the public who participate in events we are involved with, individual service providers and contractors to Traders in Purple, and other individuals who interact with Traders in Purple on a commercial basis. The kinds of personal information we collect will depend on the capacity in which you are dealing with Traders in Purple. Generally, it would include your name, contact details, and information regarding our interactions and transactions with you.

If you are participating in an event we are managing or delivering, we may take images or audio-visual recordings which identify you.

In limited circumstances, Traders in Purple may collect information which is considered sensitive information. For example, if you are injured at an event promoted or delivered by Traders in Purple we may collect health information about you in an emergency or otherwise with your consent.

We may collect personal information about children (for example, when children participate in events we are involved with). Where children do not have sufficient maturity and understanding to make decisions about their personal information, we will require their parents or guardians to make decisions on their behalf.

You can always decline to give Traders in Purple any personal information we request, but that may mean we cannot provide you with some or all of the services you have requested. If you have any concerns about personal information we have requested, please let us know.

The way in which we handle the personal information of visitors to our websites is discussed below.

How and why does Traders in Purple collect and use your personal information?

Traders in Purple collects personal information reasonably necessary to carry out our business. We may also collect information to fulfil administrative functions associated with our business, for example entering into contracts with you or third parties and managing relationships.

The purposes for which Traders in Purple usually collects and uses personal information depends on the nature of your interaction with us, but may include:

Traders in Purple generally collects personal information directly from you. We may collect and update your personal information over the phone, by email, over the internet or social media, or in person. We may also collect personal information about you from other sources, for example:

Traders in Purple also collects and uses personal information for market research purposes and to innovate our delivery of products and services.

How does Traders in Purple interact with you via the internet?

You may visit our websites without identifying yourself. If you identify yourself (for example, by providing your contact details in an enquiry), any personal information you provide to Traders in Purple will be managed in accordance with this Privacy Policy.

Traders in Purple's websites use cookies. A “cookie” is a small file stored on your computer's browser, which assists in managing customised settings of the website and delivering content. We collect certain information such as your device type, browser type, IP address, pages you have accessed on our websites and on third-party websites. You are not identifiable from such information.

You can use the settings in your browser to control how your browser deals with cookies. However, in doing so, you may be unable to access certain pages or content on our website.

Traders in Purple's websites may contain links to third-party websites. Traders in Purple is not responsible for the content or privacy practices of websites that are linked to our website.

Can you deal with Traders in Purple anonymously?

Traders in Purple will provide individuals with the opportunity of remaining anonymous or using a pseudonym in their dealings with us where it is lawful and practicable (for example, when making a general enquiry). Generally, it is not practicable for Traders in Purple to deal with individuals anonymously or pseudonymously on an ongoing basis. If we do not collect personal information about you, you may be unable to participate in our events, programs or activities we manage or deliver.

How does Traders in Purple hold information?

Traders in Purple stores information in paper-based files or other electronic record keeping methods in secure databases (including trusted third party storage providers based in Australia and overseas). Personal information may be collected in paper-based documents and converted to electronic form for use or storage (with the original paper-based documents either archived or securely destroyed). We take reasonable steps to protect your personal information from misuse, interference and loss and from unauthorised access, modification or disclosure.

Traders in Purple maintains physical security over paper and electronic data stores, such as through locks and security systems at our premises. We also maintain computer and network security, for example, we use firewalls (security measures for the internet) and other security systems such as user identifiers and passwords to control access to our computer systems.

Our websites do not necessarily use encryption or other technologies to ensure the secure transmission of information via the internet. Users of our websites are encouraged to exercise care in sending personal information via the internet.

We take steps to destroy or de-identify information that we no longer require.

Does Traders in Purple use or disclose your personal information for direct marketing?

Traders in Purple may use or disclose your personal information for the purpose of informing you about our upcoming promotions and events, or other opportunities that may interest you. If you do not want to receive direct marketing communications, you can opt-out at any time by contacting us using the contact details below.

If you opt-out of receiving marketing material from us, Traders in Purple may still contact you in relation to its ongoing relationship with you.

How does Traders in Purple use and disclose personal information?

The purposes for which we may use and disclose your personal information will depend on the transaction.

If you are a participant in an event, we may disclose your personal information to our clients and venues where this is reasonably necessary for, and relevant to, the delivery of the event. We may use images or audio-visual recordings which identify you for promotional purposes where you would reasonably expect this to occur.

Traders in Purple may disclose information to third parties we engage, including contractors and service providers used for data processing, data analysis, customer satisfaction surveys, information technology services and support, website maintenance/development, printing, archiving, mail-outs, and market research.

Personal information may also be shared between related and affiliated companies of Traders in Purple, located in Australia and overseas.

Third parties to whom we have disclosed your personal information may contact you directly to let you know they have collected your personal information and to give you information about their privacy policies.

Traders in Purple will also use and disclose personal information for a range of administrative, management and operational purposes. This includes:

We may use and disclose your personal information for other purposes explained at the time of collection or otherwise as set out in this Privacy Policy.

Does Traders in Purple disclose your personal information overseas?

Unless we have your consent, or an exception under the Australian Privacy Principles applies, we will only disclose your personal information to overseas recipients where we have taken reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to your personal information.

How can you access or seek correction of your personal information?

You are entitled to access your personal information held by Traders in Purple on request. To request access to your personal information please contact our privacy officer using the contact details set out below.

You will not be charged for making a request to access your personal information but you may be charged for the reasonable time and expense incurred in compiling information in response to your request.

We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in information we hold about you and letting us know if your personal details change.

However, if you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.

We may decline your request to access or correct your personal information in certain circumstances in accordance with the Australian Privacy Principles. If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.

What should you do if you have a complaint about the handling of your personal information?

You may contact Traders in Purple at any time if you have any questions or concerns about this Privacy Policy or about the way in which your personal information has been handled.

You may make a complaint about privacy to the privacy officer at the contact details set out below.

The privacy officer will first consider your complaint to determine whether there are simple or immediate steps which can be taken to resolve the complaint. We will generally respond to your complaint within a week.

If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint within a week and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.

In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.

If you are not satisfied with our response to your complaint, or you consider that Traders in Purple may have breached the Australian Privacy Principles or the Privacy Act, a complaint may be made to the Office of the Australian Information Commissioner. The Office of the Australian Information Commissioner can be contacted by telephone on 1300 363 992 or by using the contact details on the website

How changes are made to this Privacy Policy?

Traders in Purple may amend this Privacy Policy from time to time, with or without notice to you. We recommend that you visit our website regularly to keep up to date with any changes.

How can you contact Traders in Purple?

The contact details for Traders in Purple are:

This Privacy Policy was last updated in February 2020


All reasonable care has been taken in the preparation of this website and the information made available through this website is believed, but is neither guaranteed nor warranted, to be correct. Content has been prepared prior to commencement of construction. Photographs and artists impressions depicting the interiors and exteriors are indicative and subject to change without notice. Future stages of the Kings Quarter development including retail, commercial, entertainment stages are not yet finalised and are subject to future design development and planning approvals. The design and landscaping of Kingston Park is the responsibility of Kingborough Council and the timing for delivery and access is entirely within the control of Kingborough Council. Prospective purchasers must rely on their own enquiries in relation to all content on this website which is not an offer or contract. It is strongly advised that prospective purchasers obtain their own advice (including but not limited to legal and financial advice) before entering into a contract of sale.

Traders In Purple Kings Quarter Referral Program - Terms and Conditions

1.0 Under Traders In Purple Referral Program (Referral Program), Kings Quarter purchasers may be eligible to receive a Referral Reward.

If you have any questions regarding the Traders In Purple Referral Program, please contact our team at

2.0 Who is an eligible Kings Quarter purchaser?

Any company or individual over the age of 18 named as a purchaser under a Sales Contract for Kings Quarter, whether purchasing solely or jointly is eligible to receive a Referral Reward.

3.0 Acceptance of terms and conditions

By claiming or accepting any Benefit under the Referral Program, the Kings Quarter purchaser confirms that it accepts these terms and conditions.

4.0 Referral Reward

King Quarter purchasers are entitled to receive a referral reward to the value of $2,000 when they introduce a new buyer to Kings Quarter in accordance with these terms and conditions.

5.0 Pre-conditions to receipt of the Referral Reward

Each of the following conditions must be satisfied for a Kings Quarter purchaser to be entitled to a Referral Reward:

(a) the referring Kings Quarter purchaser (Referrer) must:

(i) have entered into an unconditional Sales Contract with Traders In Purple and not be in breach of the Sales Contract;
(ii) complete the Referral Form on or before the Sales Contract is signed by the Referred Purchaser; and
(iii) not otherwise be excluded under any sections other below; and

(b) the referred purchaser (Referred Purchaser) must:

(i) be an individual or company;
(ii) on or before entering into the relevant Sales Contract, nominate or confirm to Traders In Purple that the Referrer was their referrer;
(iii) enter into an Sales Contract; and
(iv) satisfy the Purchaser Conditions in the Sales Contract; and must not be:
(v) an existing Kings Quarter purchaser; or
(vi) already known to Traders In Purple as a potential purchaser, including by being previously introduced or referred to Traders In Purple by another party or Agent or appearing on a Traders In Purple sales database.

6.0 Only one Referral Reward is payable on each Sales Contract.

7.0 Multiple Referral Rewards

There is no cap on the amount, or number of, Referral Rewards that a Kings Quarter purchaser may be paid for referring new purchasers to Traders In Purple. However, the Referral Reward is only available on the first Sales Contract entered into by the Referred Purchaser and not on any subsequent purchases by the Referred Purchaser.

8.0 Payment of Referral Reward

The Referral Reward will be paid to the Referrer within 10 Business Days of the Referred Purchaser’s Sales Contract becoming fully unconditional. If the Referrer is a company, the referral reward will be paid to one person that the authorised representative of the company nominates in writing.

9.0 Exclusions

Despite any other term or condition, no Referral Reward is payable:

(a) to an Agent or Agent’s Associate, when the referral is made in relation to a property:

(b) for which an Agent is entitled to a sales commission or other similar payment.

10.0 Termination and breach of Sales Contract

If a Sales Contract is brought to an end before settlement for any reason or the Kings Quarter purchaser breaches or defaults under a Sales Contract, the contract will no longer be a Sales Contract and the Kings Quarter purchaser cannot rely on it for the purpose of receiving Benefits under the Referral Program

This applies, for example, when the contract has been terminated before settlement, or when the purchaser is no longer a purchaser under the contract either through nominating or assigning to an alternative purchaser.

11.0 Traders In Purple may, in its discretion, notify King Quarter purchasers from time to time of additional Benefits offered to Kings Quarter purchasers by Traders In Purple or third parties.

12.0 Each Benefit may have specific terms and conditions applicable, including a limited period or availability for that Benefit.

King Quarter purchasers must not:

(a). act in any way that breaches these terms and conditions;
(b) abuse or misuse the Referral Program;
(c) supply or attempt to supply false or misleading information or make a false representation to Traders In Purple;
(d) seek to obtain any commercial benefit from the Referral Program.

13.0 Traders In Purple agrees to use any Personal Information collected in accordance with the Group Privacy Policy. The types of personal information we may collect, and hold includes name, address, date of birth, age, language preferences and nationality, contact details like phone numbers and email addresses, as well as electronic information from your use of our website.

14.0 Kings Quarter purchasers agree to provide Traders In Purple with Personal Information in order to participate in the Referral Program, and to keep that information up to date. If a Kings Quarter purchaser does not provide or update the Personal Information required by Traders In Purple, the Referrer acknowledges that it may not be entitled to receive Benefits under the Referral Program.

15.0 Traders In Purple may send electronic communications to the Kings Quarter purchaser regarding third party offers, products and services available as part of the Referral Program. Kings Quarter purchasers can unsubscribe from such electronic communications by using the unsubscribe functionality in these communications.

16.0 Variations to Referral Program Terms & Conditions

Traders In Purple reserves the right (in its discretion and without notice) at any time to cancel, substitute or vary any of the benefits, terms and conditions of the Kings Quarter purchaser (in whole or in part); or

Traders In Purple will endeavour to give Kings Quarter purchasers notice of any cancellation, substitution or variation to the Referral Program under this condition by either email, mail or SMS and provide notice on the Kings Quarter website.

17.0 Liability

To the maximum extent permitted by law, Traders In Purple is not liable for any cost, loss or damage incurred in connection with:

(a) any withdrawal, cancellation, variation or change to these terms and conditions;
(b) any breach of these terms and conditions by any person or Traders in Purple ; or
(c) providing, or not providing, any Benefit.

18.0 Traders In Purple’s decisions are final

Traders In Purple’s decision on all matters relating to the Referral Program, including any dispute as to the identity of a Kings Quarter purchaser or entitlement to any Benefit, is final and binding.

19.0 GST and Tax

(a) The amount of any Benefit specified in these terms and conditions includes the amount of any GST or similar value added tax (if any) payable or arising on or in relation to the benefit.
(b) If providing any Benefit is the consideration for a taxable supply for GST purposes, the relevant Kings Quarter purchaser must deliver a tax invoice, or an adjustment note to the Traders In Purple entity who is the recipient of the taxable supply before the Kings Quarter purchaser is entitled to payment of any amount in relation to any Benefit.
(c) Any tax, liability or duty in relation to any Benefit provided to a Kings Quarter purchaser will be the sole responsibility of the Kings Quarter purchaser. Kings Quarter purchaser should contact their accountant or taxation advisor if they have any queries relating to the tax implications of the referral program.

20.0 Governing law

These terms and conditions are governed by New South Wales law. Any person relying on, or seeking to enforce, these terms and conditions submits to the nonexclusive jurisdiction of the courts of New South Wales and any courts competent to hear appeals from those courts.

21.0 Severability

If any provision of these terms and conditions is unenforceable or invalid, it must be read down so as to be enforceable and valid. If this is not possible, the provision may be severed without affecting the enforceability or validity of the remaining provisions.